What is a characteristic of monopolistic competition?

In a market characterized by monopolistic competition, firms produce similar but not identical products. This product differentiation allows each firm some degree of market power, meaning they can set their own prices to a certain extent without losing all their customers to competitors. For example, in an industry like fast food, different chains offer burgers but with varying flavors, ingredients, and branding. This differentiation fosters consumer loyalty and enables firms to maintain a specific pricing strategy that may not be identical to their competitors.

The presence of some market power is essential in monopolistic competition because it distinguishes it from perfect competition, where products are homogeneous and firms are price takers. In contrast, firms in monopolistic competition can influence prices through their unique offerings.

Understanding this concept is crucial because it highlights how firms can thrive even in competitive markets by innovating and carving out a niche that appeals to certain consumer preferences.