What is the primary role of an intermediary in business transactions?

The primary role of an intermediary in business transactions is to serve as a third party that facilitates communication and interaction between two parties involved in the transaction. Intermediaries can take various forms, such as brokers, agents, or distributors, and their function is to help reduce transaction costs, provide expertise, and ensure smoother exchanges. By acting as a link, they can aid in negotiations, enhance trust between parties, and often help to navigate legal or logistical complexities that may arise.

The correct choice highlights the intermediary’s function, emphasizing their importance in making transactions more efficient and effective, bridging gaps between buyers and sellers, or service providers and clients. This role is crucial in various sectors, including real estate, finance, and supply chain management, where the complexity of transactions can benefit from the involvement of knowledgeable parties to guide the process.